Hi,
It’s Rasmil.
I had a conversation recently with a new client that reminded me how easy it is to overcomplicate business.
This client had launched her abaya brand just 3 months ago. Gorgeous designs, beautiful message behind the brand, and she was selling out every single time.
We’re on a call, reviewing her collection, and she says:
“I want to double my sales… but I don’t know how. Should I add more designs? Change fabrics? Build a whole new campaign?”
And I get it... We all do this. We start spinning ideas, making it complicated.
Then I asked her:
“What if we just produced double the quantity you already sell out of?”
She paused.
Thought I was being silly, but am I?
Because sometimes, the most obvious answer is the one we ignore.
If you’ve got something that’s already working, your audience loves it, it sells...your first move might not be reinventing the wheel.
It might just be doing more of what’s already working.
At Rajab, that’s what we help with. Scaling production without losing quality, identity, or your peace of mind.
If you're selling out your stock or struggling to keep up with demand, let's talk.
We’re here to make more of what you’ve already nailed.
Talk soon,
Rasmil
P.S. Want to know what scaling your abaya brand could actually look like?
Book a free consultation with my team here: https://www.rajab.ae/contact